Google may be the undisputed ruler of the search engine industry, but
the last thing it can be called is complacent. Google has launched an
extensive revamp of its search engine algorithm under the title of
Google Caffeine. Caffeine provides a speedier method of indexing and
allows new content to rise to its rightful place more quickly. Through
a new method of quality rating, Google will also cut down on inadvisable
SEO practices, which raise the ratings of sites which don't actually
have the quality they advertise.
Here at WebsiteBusiness.com, we want you to stay in the know!
Website owners and browsers don't need to get the jitters over
Caffeine's big launch, however. Outwardly, very little has changed, and
Google continues to perform its main functions in much the same way.
The major differences are in the form of the number of pages indexed per
website and the quality determination of a website. For a solid,
quality website with unique content, this can only be a good thing.
The main thing to remember when optimizing a website for Google Caffeine
is that it looks for quality over quantity. It's only when a website
uses "cheats" such as hidden text, unnatural keyword density, or comma
separated lists that a website owner needs to worry. Information should
be relevant and unique, and social networking sites can be used to
create more quality links. Consider the use of sites like Facebook in
improving site quality.
The load speed of the page also has a
significant impact on Google's reaction to the site. If a crawler tries
to index a page and it times out, the page will simply not be indexed.
All of this is aimed at providing Google searchers with the fastest,
most accurate, and most useful search results possible, as well as at
directing traffic to those websites that truly deserve to be found. As you can see,
WebsiteBusiness.com is only here to help you stay informed and get ahead with your website!
Above image from the Google Blog, at http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html.
